Is your website performance impacting conversion?

 
Website performance plays a critical role in the success of your business. If your website runs at a snail pace, you will see a drop in the number of people who will stick around to browse your site, which will in turn impact your conversion rates. That is why it is important to have a good website performance optimization strategy in place.



  Studies have shown that a longer loading time can lead to a loss in sales. This is why it is important to figure out ways to improve the performance of your website.
 
What is website performance and how does it impact conversion?
 
Performance is one of the most important aspects of your website. As a matter of fact, today’s online shoppers are more demanding than ever before. They’re not only looking for the cheapest prices but also the fastest delivery and the widest selection. And if they can’t find what they’re looking for on your website, they’ll simply bounce off your page and head over to your biggest competitors. Website performance is not only about your page loading speed, it’s about how fast your website meets your customer’s needs. So, if you want to keep up with your competition, you need to improve your website performance.
 
How to improve website performance?
 
Website performance is a key factor that impacts your business and leads to conversions. According to Google, almost 1 in 4 people will abandon a website that takes longer than 3 seconds to load. It’s not just about Google though. According to a report published by Akamai, 40% of users will abandon a site if it takes longer than 3 seconds to load.
 
Tips to improve your website performance:
 
Upgrade your web hosting plan
 
Enable leverage browser caching
 
Enabling GZIP compression
 
Clean up excess plugins
 
Reduce HTTP requests
 
Why is a fast site important?
 
A fast site is important because it will keep your visitors on your site longer. When people visit your site, they are looking for information. If your site takes too long to load, visitors will give up and leave. Nobody wants to wait. So if your website is slow, you are basically telling your visitors that your website is not worth their time. This is why it is so important to have a fast site.
 
A lot of people think that load speed is just about your internet connection or your computer, but that’s not true. The speed of your website is impacted by many factors, including your hosting provider, web server, the size of your images, number of plugins, server load (too many people accessing your site at once), and your internet connection speed.
 
How to Hire the Right Web Developer
 
If you are a small business owner, you might not have a lot of resources to invest in a website. It is more than likely that you have to work with a limited budget, so you will have to be very selective on how you spend your money. There are a lot of things you need to take into consideration when you are looking for a web designer. Do you need a full-service agency or a freelancer? What is more important for your business? What does your budget allow you to do?
 
Conclusion
 
We're not just talking about your website loading speed, RAM, etc. Think about your content, imagery, fonts, animations, etc. Are they helping or hurting your conversion rate?
 
Canopus is a leading full-stack web development company. Our cloud architects and web development experts are working with various technologies to design and develop various secure websites, dashboards, or web-based platform solutions in a unique way. It also provide solutions for data analytics and is a top data analytics companies in India


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